Design Pier

Design Pier, based in Hong Kong, curates professional design exhibitions that showcase leading-edge contemporary design to a global audience of collectors, buyers, architects, journalists, and design-savvy attendees. Known for bringing together exceptional international talent, their exhibitions revolve around thematic curation and offer a clear perspective on emerging design trends.

Their request was a strong, simple logo that would embody their identity—contemporary, elegant, and content-driven. The word “Pier” was central to the concept—it evokes a port, a place of exchange, arrival, and departure, aligning perfectly with the idea of design as a global meeting point.

The resulting logo is minimal and modern, with a subtle graphic twist that nods to this idea of connection and flow—just like a pier linking land to sea. The client’s enthusiasm for the final design remains one of the highlights of this collaboration.