Butterfly Effect

This logo was inspired by the concept of the butterfly effect—a theory in chaos theory that small actions can lead to significant, unpredictable consequences over time.

Coined by meteorologist Edward Lorenz, the term originates from the metaphor that the flap of a butterfly’s wings in one part of the world could ultimately cause a tornado in another, weeks later.

The design aims to capture the essence of this idea: how subtle movements or details—often overlooked at first glance—can ultimately lead to profound and far-reaching outcomes.